I created a brand for a fictional game shop, Draco’s Den.
The logo uses a 20-sided die, a classic gaming symbol, paired with a dragon’s claw to reflect fantasy themes. Gold conveys power and celebration, while blue suggests imagination and inspiration.
The logo uses a 20-sided die, a classic gaming symbol, paired with a dragon’s claw to reflect fantasy themes. Gold conveys power and celebration, while blue suggests imagination and inspiration.
For type, I combined JDR Regular for a medieval feel with Arial Narrow for a modern touch. Together, it appeals to both seasoned players and newcomers.
Supporting materials include three advertising posters—two created in Photoshop and one in Adobe Firefly
I’ve created modern stylized gift boxes, colourful and upbeat stationery, bold outdoor signage, and comfy apparel. I also designed racer-back tops for women, since gaming merchandise often overlooks female audiences.
