Our Corporate Design class had us choose a local company to re-brand. I chose a gaming shop in Calgary named The Sentry Box as my subject.
This is a hypothetical re-brand and is not associated with The Sentry Box or any of its affiliates.
I then modified the original Sentry Box logo that I had created for Corporate Design into a fictional brand logo.
Supporting materials include three advertising posters—two created in Photoshop and one in Adobe Firefly, and gifs that can be used on websites and social media.
I’ve also created modern stylized gift boxes, colourful and upbeat stationery, bold outdoor signage, and comfy apparel. I also designed racer-back tops for women, since gaming merchandise often overlooks female audiences.
